Wax | Wane

About The Store

Chosen with good intentions

We reject the idea that more = better.

Wax | Wane delivers products that both aesthetically please and pique curiosities. We pick what we keep ourselves, adhering to top quality, form, and function.

We uphold a standard for those who choose to honor what is resilient, enduring, and what is worth keeping.

No need to clean out your closet or throw out what you have. These products are not here to replace or renounce what already works for you.

We only aim to leave you better than when you found us ✨

Just quietly brilliant objects, made to last.

  • Large Rose Quartz Crystal Ball Sphere on Glass Display Stand

    Form is Function

    Purchasing with intention rather than "just because it's cute."

  • Collection of Haramoon skincare products on a reflective surface with a neutral background

    Rethink Routine

    Choosing what matters — even when no one’s watching.

  • Premium sandalwood hair brush with ergonomic handle and wooden bristles for scalp stimulation.

    Stay Curious

    Learning how everyday items can bring us joy.

Our Story

From Nebraska with Love

What started as a passion project has grown into a space for soulful, practical, and beautiful goods. Wax and Wane exists to elevate everyday care—without the noise of mass production. We bridge the digital and physical, connecting makers with those who truly appreciate intention.

shiny Fluorite Obelisk in Green and Purple in handheld perspective

OUR CORE VALUES

Why “Wax and Wane”?

Like the moon, we honor every phase—growth, rest, discovery. That’s why we carry what reflects this: HARAMOON skincare, grounding stones, EMF gear, and much more.

Thanks for being here.

Whether you’re just discovering us or a returning customer, you’re part of something intentional. Let’s keep growing—together.

Shop New Arrivals

Our Blog

View all
  • The emotional game of beauty and cosmetics marketing

    Beauty Marketing & Product Recycling: Unmasking...

    From targeted ads that prey on insecurity to recycled formulas masquerading as “new,” the beauty business relies on emotional triggers and cost‑cutting strategies that consumers rarely see.

    Beauty Marketing & Product Recycling: Unmasking...

    From targeted ads that prey on insecurity to recycled formulas masquerading as “new,” the beauty business relies on emotional triggers and cost‑cutting strategies that consumers rarely see.

  • Only a handful of massive players own the entire USA Beauty and Cosmetic market full of hundreds of brands.

    Behind the Counter: The Conglomerates Controlli...

    Excerpt: A handful of giants—L’Oréal, Estée Lauder, Coty and LVMH—own dozens of brands, shape product launches and profit from high markups while mostly male boards make decisions for a female‑dominated market.

    Behind the Counter: The Conglomerates Controlli...

    Excerpt: A handful of giants—L’Oréal, Estée Lauder, Coty and LVMH—own dozens of brands, shape product launches and profit from high markups while mostly male boards make decisions for a female‑dominated market.

  • Centella Asiatica Leaf Closeup Image

    Centella Asiatica: The Ancient Herb Revolutioni...

    In the ever-evolving world of beauty and skincare, there's one ancient herb that's come to the forefront: Centella Asiatica. Known by many names such as Cica, Gotu Kola, or Tiger...

    Centella Asiatica: The Ancient Herb Revolutioni...

    In the ever-evolving world of beauty and skincare, there's one ancient herb that's come to the forefront: Centella Asiatica. Known by many names such as Cica, Gotu Kola, or Tiger...

1 3
View all